Product Photography - Detailed Shots
When you post photos of your products online for your customers to see, do you think about what they actually see?
Let me give you an example:
When you take a picture of your soap, are you just posting an aerial photo, listing the scent and ingredients?
Well thats what 1000’s of other soap makers do so why would someone choose your soap over someone else’s?
The key to selling online is to give your customer an online shopping experience that makes them remember your brand.
Detail shots can do that!
Detailed Shots Include:
Close Up of your product (from 3 sides)
Using props in the background to give you an idea on the size of the product
Product in use close up
When you create close-up photos of your product, you give your customers the feeling they are holding the products.
Customers want the same experience online like they do in store so these close up photos to ask the questions:
“I wonder what the back looks like?”
“Can you use it in water?”
These questions may be simple but the more questions you answer with your photos the better.
Lets work out another example, look at photos A and B below.
Photo A
Photo B
Which would you prefer to use to answer the question: how big is the product?
Photo A shows what the product looks like but does not give the size comparison that Photo B does. So I would definitely use Photo B over Photo A.
Photos of soap are really hard to differentiate if you don’t know your audience. If you know who the majority of your buying audience is, then you can understand what to post based on what they need.
Let’s look at the two pictures below, Photo C and D.
Photo C
Photo D
Photo C is a better photo to use if your audience likes to understand the ingredients that are involved in the product so they understand what the product entails, where as if you use Photo D would be better for an audience who likes products that fulfill they need to have self-care time.
